Fractional CMO · For $2M+ Home Service Contractors
Stop managing marketing vendors. Start leading from one scoreboard.
Blueprinted Marketing is a Fractional CMO engagement for HVAC, plumbing, roofing, and electrical contractors doing $2M+ who need one accountable marketing plan, one source of truth, and one weekly rhythm tied to booked revenue.
Once your business crosses $2M, marketing gets too expensive and too operationally connected to be managed through scattered vendors, random reports, and owner guesswork. Contractors $750K–$2M are served through diagnostic audits, assessments, and 90-day strategy roadmaps — the work that builds the foundation a CMO engagement later runs on.
The Blueprinted method: Diagnose · Blueprint · Direct · Lead
- Diagnose. The Marketing Blueprint — a $7,500, 2–4 week paid diagnostic across 7 zones: acquisition, conversion, retention, attribution, vendors, CSR/booking, and follow-up. Every zone gets a leak score and a fix order.
- Blueprint. A written 90-day plan keyed to your revenue band. What we'll move, in what order, with what number attached. The scoreboard built in your stack.
- Direct. One leader briefs your team, vendors, and AI tools, sets the standard, and holds each line accountable. Your existing payroll executes — from one plan.
- Lead. Weekly scoreboard meeting. One owner, one number, one decision. Every channel reports to the same source-of-truth math.
Who this is for
Good fit (Fractional CMO seat): contractors doing $2M+ in annual revenue with multiple marketing channels or vendors, spending enough on marketing that guessing is expensive, who can't clearly trace marketing spend to booked revenue and want one accountable leader for the plan, the scoreboard, and vendor accountability. Built for 6–12 month engagements.
Possible fit (diagnostic / roadmap): contractors between $750K and $2M who need a marketing diagnosis, a 90-day roadmap, or help understanding what to fix before hiring vendors or scaling spend.
Not a fit: contractors below $750K, anyone looking for cheap leads fast, someone to just run ads, or a 30-day marketing experiment without an operational commitment.
The four revenue bands
- Foundation Stage ($750K–$1M) — proving the marketing foundation; assessment or Marketing Blueprint.
- Growth Pressure Stage ($1M–$2M) — vendors in place, owner still too involved; Marketing Blueprint plus 90-day strategy roadmap.
- Marketing Ownership Stage ($2M–$5M) — the core Fractional CMO fit. Multiple vendors, real spend, no single owner of the marketing-to-revenue path.
- Scale and Leadership Stage ($5M+) — embedded Fractional CMO advisor; structure, accountability, and executive-level marketing leadership.
Why this isn't an agency
An agency runs your Google Ads. A coordinator posts on Facebook. A consultant hands you a deck. None of them sit on your leadership team, and none of them are accountable for whether you booked more jobs this month than last month. Blueprinted Marketing is one person — the architect in the CMO seat — who is. You're buying strategy, direction, and accountability — not hours, retainers full of busywork, or another vendor to manage.
How to start
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Primary navigation: About Sam Conley · How it works · Engagements & Pricing · Strategy hub · Field Notes (blog) · Revenue Band Assessment · Marketing Blueprint application · Request the Marketing Blueprint
Blueprinted Marketing · Las Vegas, NV · Fractional CMO for HVAC, plumbing, roofing, and electrical contractors $2M+. The plan, the scoreboard, and the leader who directs your team and vendors to deliver it. Three to five clients at a time.