The Marketing Blueprint · $7,500

The paid diagnostic.

A fixed-scope, 2–4 week teardown across seven zones — your scoreboard built, the leak math done, and a 90-day execution roadmap with owners on every line. Every retainer engagement starts here. If a CMO seat isn't the right next move, you walk with the plan.

  • —7-zone teardown: acquisition, conversion, retention, attribution, vendors, CSR, follow-up
  • —Cost-per-booked-job math by channel
  • —One-page scoreboard built in your stack
  • —90-day execution roadmap with named owners
  • —A clear recommendation on which retainer tier (if any) fits — no pitch
Who this is for

The Marketing Blueprint is a paid diagnostic for contractors doing $1M+ in annual revenue who are spending real money on marketing and can't trace it to booked jobs. If you're under $1M, start with the 5-Point Leak Audit PDF instead.

The Marketing Blueprint

Request your Blueprint kickoff.

A $7,500 paid diagnostic for $2M+ contractors, also used as the readiness diagnosis for $1M–$2M operators. Seven zones torn down, the scoreboard built in your stack, and a 90-day execution roadmap with named owners. Every engagement starts here.

This is not a discovery call. You're not buying a conversation. You're buying the diagnosis that every Strategic Advisor and Fractional CMO engagement runs on. If a retainer seat isn't the right next step, you keep the plan and run it yourself.

The Blueprint Guarantee

If the kickoff session doesn't surface at least one fixable leak worth more than your $7,500 investment, I refund the engagement in full. You keep every finding. The risk is mine, not yours.

Payment is processed by Stripe at booking. The 60-minute kickoff is scheduled in TidyCal. You'll receive a short intake form 24 hours before the call.

Why this works

The Audit Looks For The Leak Behind The Symptom

Most owners come in with a symptom.

"My leads are bad." "My ads are not working." "My Google profile is not showing up." "My vendor says the numbers look good, but I am not seeing it." "We are getting calls, but revenue does not match."

The audit goes deeper. It looks at the full path from visibility to booked revenue:

  • Can the right customer find you?
  • Do they see enough proof to trust you?
  • Is the offer clear?
  • Is the call or booking process easy?
  • Are leads being tracked correctly?
  • Are booked jobs tied back to source?
  • Are vendors accountable to the same scoreboard?
  • Does the owner know what to scale, fix, cut, or investigate?

That is the job of the audit. Not to sell another tactic. To find the real constraint.

Composite Example

$3M HVAC Contractor: Three Vendors, No Owner

The situation
Spend was up year over year. An LSA vendor, a paid-search agency, and a web/SEO shop each sent a monthly report. Nobody could say which channel was actually producing booked revenue, and the owner was still the final word on every marketing decision — at midnight.
The diagnosis
The leak wasn't in the ads. It was attribution blindness, an unscripted CSR process, and zero vendor accountability. More spend would have made the leak more expensive, not smaller.
The work
A one-page scoreboard tied every dollar to booked jobs by source. The CSR process got scripted and reviewed weekly. Each vendor got a brief, a number, and a standing accountability check-in — run by the CMO, not the owner.
The shift
The business moved from tipping vendors and hoping to running marketing from one plan, with one person accountable for the result and a number the owner could read in fifteen minutes on Monday.
The lesson
Most contractors don't need more marketing activity. They need someone to find the leak, own the plan, and hold the people they already pay to it.