You already have people doing marketing.
I make sure it all has a plan.
I'm Sam Conley, founder of Blueprinted Marketing. I work with home service companies that have reached the point where marketing has gotten too expensive, too complicated, and too important for the owner to keep managing it between everything else on their plate.
You may already have an agency running paid search. Someone handling SEO. A CSR team answering the phones. Maybe an internal marketing person trying to keep up with all of it.
But every important question still seems to come back to you.
That's the work I step into.
I help you figure out what your marketing should be doing, build the system around it, and make sure the people responsible for executing it actually execute.
I work with three to five companies at a time because this isn't advisory from the sidelines. I'm in the work.
Why I work with home service contractors
Most marketing firms are built to serve a long list of industries. I'm not.
Full Marketing Strategy + Execution Advisor engagement.
A fit for assessment, audit, or a strategy roadmap when you need clarity first.
There's a reason I stay this specific.
I've spent the last decade working inside marketing teams, agencies, and operator environments, much of it in or around home services.
I don't need six months to learn how your business works before I can start asking useful questions.
What "hands-on" means here
I'm not showing up once a month to review a dashboard somebody else prepared.
- I'm looking at the numbers myself.
- I'm sitting in vendor reviews and asking why spend increased while booked jobs didn't.
- I'm tracing leads through the business instead of stopping at form fills and phone calls.
- I'm listening to recorded calls.
And while I'm involved deeply, the goal isn't to make your marketing dependent on me. If everything slows down because I'm unavailable for three days, we built the wrong system.
Your team should know what they're responsible for. Your vendors should know what they're being measured against. You should have a scoreboard that tells you what's happening without spending Sunday night bouncing between five dashboards.
What I don't do
I don't need to become another vendor in your stack.
If you have capable people running paid search, SEO, email, social, or your website, they can keep doing it.
My job is deciding what should happen, what gets priority, where the money goes, what needs to change, and who's responsible for getting it done.
Sometimes it isn't.
Sometimes you’re already paying for enough leads and losing too many of them between the first phone call and the booked job.
You need someone who can tell the difference.
Why Blueprinted Marketing exists
Blueprinted Marketing came out of seeing the same problem over and over. A company would have plenty of marketing activity.
Each vendor could explain their piece. Nobody owned the whole thing.
That's what Blueprinted Marketing is built to fix.
The work connects what you're spending to what happens after the lead comes in, what gets booked, what turns into revenue, and what your team should do next.
A seat on the leadership side of the business.
You're bringing someone onto the leadership side of the business to own the marketing decisions that shouldn't still be sitting with you.
That includes questions like:
- →What should we spend this quarter?
- →Which channels deserve more money?
- →What needs to be cut?
- →Is this actually a marketing problem?
- →Which vendor owns this?
- →Why are leads coming in but booked jobs aren't moving?
- →What should the internal team be working on next?
The people executing the work still execute it. I make sure they're executing the right things, for the right reason, against numbers that mean something to the business.
Over time, marketing should require fewer decisions from you, not more.
Read this before you book. It’ll save us both a call.
- You're doing $2M+ in annual revenue and need ongoing marketing leadership.
- You're spending roughly $8K to $15K+ per month across marketing channels.
- You already have employees, agencies, or vendors doing pieces of the work.
- You still can't confidently say which marketing is making you money.
- Too many marketing decisions keep ending up back on your desk.
- You're tired of managing people who were supposed to take marketing off your plate.
- You're looking for an agency to take over your ads, SEO, or social media.
- You want somebody to agree with your current plan instead of pressure-testing it.
- You aren't willing to look at recorded calls, booking data, and what actually happens after a lead comes in.
- Price is the main thing you're shopping on.
Start with the Marketing Blueprint.
Every Blueprinted engagement starts with the $7,500 Marketing Blueprint. We go through seven areas of your marketing and customer-acquisition system, find where the money or opportunities are getting lost, and determine what needs to happen next.
You leave with a written 90-day execution plan and a working scoreboard built around the systems you’re already using.
It’s a one-time engagement. No retainer required to start. If the Blueprint shows that you need ongoing marketing leadership, we can talk about what that looks like. If it doesn’t, you’ll still know what needs to be fixed, in what order, and who should own it.
Book the Marketing Blueprint Call