Four pillars. One sequence. One scoreboard. One leader on the hook. Every paid engagement runs this system — starting with the Marketing Blueprint and laddering into a Strategic Advisor or Fractional CMO seat. Under $1M, start with the community instead.
Get inside the actual numbers before we plan anything. Revenue band assessment, deep look at your CRM and ad accounts, capacity review, constraint map.
One page. Channel allocation, offer positioning, 90-day execution order, owner of every line item. If it doesn’t fit on a page, it’s not a plan.
I brief your team, vendors, and AI tools, set the standard, and hold each line accountable. The lead engine, booking protocol, conversion system, retention loop, and scoreboard get built — by the people you already pay, working from one plan.
Weekly KPI review, quarterly strategic sprints, vendor accountability, team coordination. The marketing meeting you stop having to run.
Fix the leaks before you add the traffic. The right tactic at the wrong stage burns cash and confidence at the same time.
Your marketing plan for the next 90 days. Delivered in 2–4 weeks. The 7-zone teardown of your business, the cost-per-booked-job math, a one-page scoreboard built in your stack, and a written 90-day roadmap with names on every line. Everything I do starts here because you can't fix a business you haven't diagnosed. The plan is yours to run — with me, with your team, or with anyone else.
For $1M–$5M owners paying two or three marketing vendors and needing someone on their side calling the shots. I set the direction and review the numbers monthly; your office manager or in-house person keeps running the day-to-day. Two strategy calls a month, plus Slack and email in between. 6–12 month minimum.
For $5M+ operators who need a head of marketing but don't want to hire, benefit, and equity a $150K–$250K+ full-time one. I sit on your leadership team weekly: direction for every agency, ownership of hires and budget, and one strategic sprint every 90 days. Same leadership, less cost. 6–12 month minimum.
See what's included in each engagement, and how pricing works →
The role is leadership and strategy. Technical implementation — SEO updates, ad management, web development, posting, copywriting, design — is your team's or your vendors' work. If the LSA is broken, I identify it, brief whoever runs it, and hold them accountable to a number. I don't log in and change the bid. That's not the seat.
The first win is usually not a dramatic marketing breakthrough. It is clarity.
The owner can finally see: where leads are coming from, which channels are creating booked jobs, where follow-up is breaking, where reviews are helping or hurting trust, which vendor activity matters, and what needs to happen next.
That clarity creates better decisions. Better decisions create better execution. Better execution creates better marketing.
That is the Blueprinted sequence.
A $600K contractor does not have the same marketing problem as a $4M contractor. That is why Blueprinted Marketing uses revenue bands.
Same category. Different constraint. The band tells us where to look first.
Your marketing plan for the next 90 days. A 45–60 minute call, then 2–4 weeks of work inside your actual numbers — CRM, ad accounts, phone records, GBP — delivered as a written plan with a one-page scoreboard, cost-per-booked-job by channel, and names on every move.